All State Appliance Repair is a trusted home appliance repair service helping homeowners across multiple Texas locations get their appliances fixed fast. While their technicians delivered top-quality repairs, their digital systems were falling behind.
Their website was outdated, difficult to navigate, and not built to scale across multiple service areas and appliance brands. They had no CRM system, tracked leads manually, and were missing out on valuable follow-ups due to the lack of automation.
That’s when they partnered with Axis Consulting to bring their digital presence and business operations up to speed and the results were impressive.
Before partnering with Axis Consulting, All State Appliance Repair faced several key challenges:
Their goal was to attract more local service calls from organic search, respond to leads faster, and create a smoother operational experience without hiring additional staff or increasing their workload.
1. Website Rebuild & SEO-Friendly Architecture
We rebuilt the entire site from the ground up with a clean, mobile-friendly layout and clear service messaging. The new experience speaks directly to homeowners searching for fast, reliable appliance repair guiding them toward booking a service call with confidence.
2. Scaled Service-Area & Service Content
We developed a data-driven content strategy centered on genuine customer search intent, executing a full buildout across:
Every piece of content was mapped to real appliance repair search intent, seasonal demand, and internal linking across the full site architecture.
3. Local Intent Support (Google Business Profile + On-Site Alignment)
We aligned all on-site services and location content with the way people actually search locally supporting click-to-call behavior and fast decision-making. The Google Business Profile was fully optimized post-launch with updated photos and videos to strengthen local trust signals and drive direct calls.
4. CRM & Call Management (Pipedrive + Aircall)
To make sure no inbound lead slipped through the cracks, we integrated Pipedrive CRM and Aircall into All State’s day-to-day operations.
Every call from Google Search, GBP, or the website was automatically logged into Pipedrive giving the team full visibility from first contact to booked job. Aircall handled click-to-call, call recording, and real-time routing, all synced into Pipedrive with zero manual entry.
The result? No more missed calls. No more lost follow-ups. Every lead tracked, every job moving forward.
The new website establishes trust quickly with clear messages, genuine testimonials, and helpful tools, making visitors more likely to schedule a call. SEO is now bringing in steady, high-quality leads from Google.
The team can see where each lead is in the process and knows what to do next. Automated emails and reminders keep things moving without extra work.
Best of all, advisors saved 8–10 hours a week by eliminating manual tasks, allowing them to focus more on helping clients.
In one strategy session, we’ll pinpoint your biggest inefficiencies and show you how to eliminate them without adding headcount.
Our clients don’t just see improvements; they experience transformation. From reducing manual work by 80% to doubling revenue velocity, the impact is tangible and lasting.
First 12 Months
Per Team / Month
Sales Velocity
Real-time Reporting
