Drip is a marketing automation tool that enables you to send personalized email campaigns to the right person at the right time, while also calculating subscriber actions to determine their lead score.
With Drip, you can get to know your customer and focus the marketing campaigns according to the client, taking sales to a whole new level. Analytics and research let you make data-based decisions. Custom conversion ratings let you create and set unique values according to your business needs and watch how Drip helps you get more of them. After all of that, you can send your subscribers as leads to Pipedrive and continue doing a great job.
Set up the integration by following these steps:
1. Log in to Drip.
2. Go to Settings > Integrations > CRM > Pipedrive in your Drip account.
3. Paste your Pipedrive API Token into the field and click the “Add account” button.
Now you are ready to set up the automation to send your subscribers as leads into Pipedrive. You can set up a workflow or basic rule and use Pipedrive’s “Send subscriber” action.
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