Echelon Financial: Every Client Booking Now Confirms

Echelon Financial, an Austin wealth management and tax strategy firm, now runs a clean, branded Calendly experience where every client booking arrives with a confirmation email and a text reminder.

12

Meeting types with branded confirmation emails

100%

Test bookings confirmed

Automated

Text reminders before every meeting

Secure

Document uploads before every meeting

CHALLENGES

Echelon Financial runs client reviews, tax strategy calls and wealth management introductions through Calendly, so the booking experience is often a client’s first impression of the firm.

Some clients were booking a meeting and then hearing nothing: no confirmation and no Zoom details. Over the years the Calendly account had also filled up with overlapping versions of the same meeting, which made it harder for clients to pick the right one. Echelon had already written its own client emails, but they lived in Word documents instead of going out with each booking.

SOLUTIONS

  • A simple meeting lineup: one clear option for each kind of meeting, with clients choosing in person, phone or Zoom, and sensible notice times so the team is never caught off guard.
  • Branded confirmations: every meeting type sends a confirmation email in Echelon’s own voice, with the right brochure or questionnaire and a secure link for uploading documents.
  • Documents on Echelon’s own website: brochures, questionnaires and guides now come from Echelon’s site instead of shared drive links.
  • Text reminders before every meeting.
  • An Annual Progress Review meeting that asks clients what they want to cover and gives enough notice for their documents to arrive first.
  • A phone-call booking option on Echelon’s website, so visitors can schedule a call straight from the site.

RESULTS

COMPANY

ABOUT

Echelon Financial is a wealth management and tax strategy firm in Austin, Texas. It meets clients in person, by phone and on Zoom, and runs its scheduling on Calendly, Zoom, Egnyte and Microsoft Outlook.

Booking is often a client’s first impression of us, and it used to be a gamble. Now every meeting confirms, every message sounds like Echelon, and our clients know exactly what to expect.

Founder and Partner

Echelon Financial