Discover how Media Cross replaced scattered spreadsheets and disconnected dashboards with a single HubSpot CRM and marketing hub giving the agency one source of truth for every client campaign and lead.
45%
Faster Campaign Reporting
One
Source of Truth for Clients & Campaigns
Automated
Lead Nurture Sequences
Real-Time
Pipeline Visibility
Media Cross managed client campaigns and its own lead pipeline across a mix of spreadsheets, disconnected ad platform dashboards, and email threads.
Compiling a single campaign report meant manually pulling numbers from multiple places every time a client asked how things were going.
New inbound leads had no automated nurture, so follow-up depended entirely on which account manager happened to notice the inquiry first and leadership had no single view of pipeline health across the agency’s own client base.
We built a HubSpot setup for Media Cross that centralizes campaign data and client pipeline in one place instead of scattered spreadsheets, connecting into the agency’s broader tech stack so reporting no longer means manually reassembling numbers.
Automated nurture sequences now respond to every new inbound lead immediately instead of waiting on an account manager to notice it.
For the handful of tools without a native connection, HubSpot workflows tie in through Zapier a similar setup to how we’ve connected HubSpot, Asana, and task management for other agencies facing the same sales-funnel chaos.
Media Cross is a marketing agency that runs multi-channel ad campaigns for its clients, managing everything from campaign strategy to lead generation and reporting.
Media Cross
