Discover how PeopleServe replaced generic mass emails with segmented HubSpot nurture workflows keeping candidates and client companies engaged at exactly the right moment in the placement process.
50%
More Engaged Candidate Leads
Automated
Candidate & Client Workflows
Zero
Manual Follow-Up Emails
Real-Time
Placement Pipeline Visibility
PeopleServe sent the same generic email blast to every candidate and client contact, regardless of where they actually stood in the hiring process.
Recruiters spent hours manually following up with individual candidates since there was no automated way to nurture them between conversations.
A client company urgently trying to fill a role got the same general marketing content as a passive job seeker just browsing, and there was no visibility into which leads on either side were actually engaging versus going cold.
We built segmented HubSpot workflows for PeopleServe that treat active candidates, passive candidates, and client companies differently instead of running one blanket email list.
Client companies with an open role now get dedicated messaging pushing toward a hiring consultation, while candidates receive stage-specific updates automatically as they move through the process.
The whole setup connects into PeopleServe’s broader tech stack, including their Pipedrive placement pipeline, so a HubSpot engagement update shows up in the same deal record recruiters already work from.
PeopleServe connects job seekers with growing companies, managing both candidate sourcing and client relationships throughout the hiring and placement process.
PeopleServe
