If you spend too much time manually looking up leads, you will slow down and fall behind others. According to a study by InsideSales, sales reps spend an average of 21% of their time researching leads, which significantly reduces their efficiency. What if you could instantly qualify leads, enrich your prospect data, and close deals faster? Enter Pipedrive’s Smart Contact Data, the game-changing feature that gives you an unfair advantage over your competition.
This tool brings automation, intelligence, and speed to lead qualification, revolutionizing the way sales teams operate. We have discussed all the essential information you need to know and how to leverage Smart Contact Data to skyrocket your sales efficiency.
What is Smart Contact Data in Pipedrive?
Pipedrive’s Smart Contact Data is an AI-powered contact enrichment tool that automatically pulls valuable prospect information from online sources. Instead of spending hours manually researching leads, this feature delivers accurate, real-time data on potential customers—directly inside your CRM.
How Smart Contact Data in Pipedrive Works?
The Smart Contact Data feature scans the web for publicly available information associated with a customer’s email address or domain and displays it right in your Pipedrive account. This feature is only available on Advanced and higher plans. When you turn it on, you’ll see a Smart Contact Data section in the detailed view of a person or organization in the Pipedrive account.
This feature helps users gain valuable insights about leads with the click of a button. You will have easy access to profiles with job titles, company details, LinkedIn profiles, and other crucial insights. This means sales reps can make informed decisions in seconds rather than wasting time because businesses assess leads against their ideal customer persona and identify hot leads.
Pipedrive as a Contact Management System
Pipedrive is a powerful contact management software solution. With Pipedrive Smart Contact Data, users can store and manage contact information, track communication, automate tasks, and access sales analytics. For efficient contact management, users can store vital information in a secure place with the People and Organization pages.
Where to Find and Enable Smart Contact Data?
Where can you find the Smart Contact Data feature within your Pipedrive account, and what are the necessary steps to activate it? Follow the steps below to make the most of this feature and close deals with ease.
How to Enable It?
- Go to Tools and Apps
- Find Smart Contact Data in your Pipedrive account
- Turn the feature on. (Note that this action is only available to users with account settings permission enabled.)
How Does It Work?
A contact must have an email address in order to search for smart contact data. To check for information associated with a person’s email address or an organization’s email domain, click the “Smart Data Search” button in the detail view sidebar.
Once Pipedrive pulls together all relevant information, it appears in the Smart Contact Data info section. If the information appears outdated, you can double-check the email address associated with a contact and click “Refresh data” to look for updated details. To retrieve smart contact data for an organization, the domain of the first person linked to that organization is used.
Why Smart Contact Data Gives You an Unfair Advantage?
Let Smart Contact Data automate your research, deliver real-time insights, and elevate your sales game by integrating seamlessly with your CRM.
Save Time and Increase Efficiency
A report from HubSpot found that sales reps spend only 36% of their time actively selling, with the rest consumed by administrative tasks and research. Smart Contact Data eliminates this inefficiency by automating the lead qualification process, so reps can focus more on closing deals.
Get Real-Time, Accurate Lead Insights
According to Salesforce, 72% of sales professionals say they rely on accurate, up-to-date prospect information to close deals successfully. Outdated or incorrect data can lead to lost opportunities. Smart Contact Data ensures real-time, verified information straight from reliable online sources, making your outreach efforts significantly more effective.
Improve Lead Qualification and Prioritization
No more guessing if a lead is worth pursuing. A recent study by Gartner revealed that companies using AI-powered sales tools see a 30% increase in lead conversion rates. With automated lead scoring and contact enrichment, sales teams can quickly identify high-value prospects and focus their efforts where they matter most.
Seamless Integration with Pipedrive CRM
The feature is built right into Pipedrive, meaning no third-party apps or complex setups are required. All data is available directly in your CRM for easy access, reducing friction in your workflow and ensuring a seamless sales process.
Smart Contact Data and GDPR Compliance
Smart Contact Data is opt-in, meaning Pipedrive only automatically stores or uses smart contact data beyond what’s necessary for performance purposes.
Under the General Data Protection Regulation (GDPR), Pipedrive acts as the data processor, while you, the user, are the data controller, responsible for determining how data is used and stored. As the data controller, you must ensure that your use of Smart Contact Data complies with GDPR and other data protection regulations.
How to Use Smart Contact Data in Your Sales Process?
Learn simple steps to access updated lead information and clear insights. Follow the steps below to work smarter and close deals more quickly.
Enable Smart Contact Data in Pipedrive
To start using this feature, go to your Pipedrive settings, find the Smart Contact Data section, and enable it. Once activated, the tool seamlessly integrates with your CRM with instant access to enrich prospect details.
Search for a Contact
Simply enter a contact’s email address or website domain, and Smart Contact Data will automatically gather publicly available information. Within seconds, you will have access to job titles, company history, industry classification, and social media links.
Review and Qualify the Lead
Once the data is retrieved, assess the lead’s potential based on industry relevance, job position, and company size. According to Forrester Research, companies that take advantage of AI-powered data enrichment see a 35% improvement in their sales pipeline efficiency.
Engage and Close Deals Faster
With richer data at your fingertips, you can personalize your outreach efforts and engage leads in a more meaningful way. A McKinsey report states that companies using data-driven sales strategies experience a 5–10% increase in revenue, reinforcing the importance of Smart Contact Data in modern sales operations.
Key Benefits of Smart Contact Data for Sales Teams
Discover how Smart Contact Data can transform your sales. Follow along to see the clear benefits that can help your team work smarter and boost results.
Boosts Sales Productivity
By eliminating manual research, sales teams can spend more time engaging with prospects and closing deals. A recent LinkedIn survey found that 63% of sales professionals believe AI-driven sales tools significantly improve productivity.
Enhances Lead Conversion Rates
Data-driven insights lead to higher close rates. According to the DemandGen Report, companies using automated lead enrichment see a 20% boost in conversion rates compared to those relying on manual research.
Reduces Errors and Outdated Information
Incorrect or outdated data can waste valuable sales efforts. With Smart Contact Data, you get real-time, accurate insights to make informed decisions quickly.
Scales with Your Business
Smart Contact Data works for all business sizes, whether you’re a startup or an enterprise. Larger teams benefit from multi-user collaboration, while smaller businesses enjoy seamless automation to save valuable resources.
Real-World Impact: How Companies Benefit from Smart Contact Data?
See how businesses have used Smart Contact Data to achieve impressive results. Follow the case studies below to see how it can similarly impact your organization.
Case Study: B2B SaaS Startup Increases Conversions by 30%
A B2B SaaS company integrated Smart Contact Data into its Pipedrive workflow. The results were remarkable. Within six months, they experienced a 30% increase in lead conversion rates and a 40% reduction in research time. By leveraging automated prospect data, they personalized their outreach, leading to faster deal closures.
Case Study: Enterprise Sales Team Improves Pipeline Efficiency
An enterprise-level sales team that struggled with manual lead qualification saw immediate improvements after implementing Smart Contact Data. Within three months, they reported a 20% increase in qualified leads and significantly higher engagement rates due to more targeted prospecting.
Why Pipedrive Users Love Smart Contact Data?
- Easy to use – Works seamlessly within Pipedrive.
- Saves hours of work – Automates lead research.
- Accurate and reliable – Uses real-time data.
- Boosts sales conversions – Prioritize the best leads.
Gain an Unfair Advantage with Smart Contact Data
In sales, every second counts. Pipedrive’s Smart Contact Data gives you an unfair advantage by automating lead research, enriching contact information, and ensuring you spend time only on the most promising prospects.
Integrate AI-driven insights into your workflow, qualify leads instantly, personalize outreach, and close deals faster than ever before. Stop wasting time on manual prospecting. Let Pipedrive do the heavy lifting! Consult Axis Consulting to get an expert opinion on how to use Smart Contact Data for the unfair advantage.
FAQs
Is Smart Contact Data available on all Pipedrive plans?
No, it is available on specific plans. Check Pipedrive’s official pricing page to confirm availability.
How accurate is the information from Smart Contact Data?
The data is pulled from trusted online sources and is updated in real-time, ensuring high accuracy.
Can I use Smart Contact Data with other sales tools?
Yes, Pipedrive integrates with multiple sales and marketing tools, making it easy to use Smart Contact Data across your tech stack.
Does Smart Contact Data work for all industries?
Yes, this feature helps you qualify leads faster, whether you’re in B2B, SaaS, finance, or e-commerce.
How does Smart Contact Data improve lead qualification?
By providing real-time business insights, sales teams can quickly assess lead quality and engagement potential, making the qualification process smarter and more efficient.