Efficient communication tools are the backbone of any successful sales team. Among the leading contenders, choosing the right solution between Aircall vs. RingCentral stands as a hot topic and is no small task. Two of them are the most prominent options and are often compared for their features and usability.
Aircall is renowned for its sales-specific call tracking and seamless integrations, while RingCentral offers versatile communication capabilities.
Let’s conduct an in-depth comparison to determine which tool best aligns with your team’s needs, whether you prioritize high-call volume management, advanced integrations, or seamless video conferencing.
Introduction to Aircall and RingCentral
When it comes to choosing the right communication tool, sales teams and businesses often debate between Aircall and RingCentral. Each has unique features, integrations, and strengths that make them best for the different business needs. Let’s explore what each one does best with their key features.
What is Aircall?
Aircall is a cloud-based phone system designed for small and medium-sized sales and customer support teams. Its focus on simplicity, integration, and advanced call tracking makes it a favorite among teams looking to improve their sales processes.
Key Features of Aircall
- Sales-specific call tracking.
- Easy integrations with CRM systems like Salesforce, HubSpot, and Zendesk.
- Real-time analytics and reporting tools.
- Power dialer for efficient outbound calling.
What is RingCentral?
RingCentral is a comprehensive Unified Communications as a Service (UCaaS) platform for businesses of all sizes. It offers tools beyond voice communication, including video conferencing, messaging, and team collaboration.
Key Features of RingCentral:
- All-in-one communication (voice, video, messaging).
- Advanced team collaboration tools.
- Enterprise-grade security and reliability.
- Scalable solutions for businesses of any size.
Comparing Core Features: Aircall vs. RingCentral
The most important factors to consider are a communication platform’s core features. If you are unsure and want to understand what makes them unique in their respective areas, let’s discuss them first.
Sales Call Tracking and Analytics
Aircall solves the issue of managing high call volumes by providing detailed call tracking and analytics, specifically designed for sales teams. It also offers call recording, tagging, and insightful analytics to optimize sales performance.
While RingCentral offers basic call tracking, it focuses more on communication analytics. Its analytics are designed for broader applications, including customer service and internal communications, rather than sales-specific insights. Its contact center solutions have tools for managing inbound and outbound calls while maintaining reliability during peak activity.
Key Differentiator
Aircall focuses on sales-specific volume management, whereas RingCentral distinguishes itself with enterprise-grade scalability.
CRM Integrations and Functionality
Aircall integrates with leading CRM tools, such as Salesforce, HubSpot, and Zendesk. Aircall’s integrations are designed so that sales teams can access call logs, customer information, and performance metrics directly within their CRMs.
RingCentral also supports CRM integrations, but its focus is on providing a broader suite of integrations with platforms like Microsoft Teams, Google Workspace, and Slack. This flexibility is ideal for organizations that prioritize diverse communication tools over sales-specific functions.
Winner: Aircall for sales-focused CRM integrations; RingCentral for broader collaboration tools.
Communication Channels
RingCentral is the best with its all-in-one communication platform. In addition to voice calls, it offers video conferencing, team messaging, and file sharing, making it ideal for teams seeking a comprehensive solution.
Aircall, on the other hand, focuses primarily on voice communication and ensures that every feature enhances the sales call process.
Winner: RingCentral for versatility; Aircall for sales-specific voice solutions.
Usability and User Experience
Usability directly impacts how quickly your team can adapt and stay productive. Therefore, it will be best to break down how each platform delivers on usability and user experience before making your decision.
Aircall: Simple and Focused
Aircall’s intuitive interface is designed for non-technical users. Its user-friendly dashboard allows sales teams to manage calls, monitor metrics, and integrate tools with minimal setup.
RingCentral: Feature-Rich but Complex
RingCentral offers a robust set of features, but its complexity can overwhelm smaller teams or those focused solely on sales. The platform is best suited for organizations with diverse communication needs.
Winner: Aircall for simplicity; RingCentral for feature depth.
Pricing Comparison for Aircall vs. RingCentral
Cost is a major factor when choosing a communication tool, but it’s not just about the price, it’s about the value you get for your investment. Let’s compare how Aircall and RingCentral balance affordability with the features they offer.
Aircall: Pricing for Aircall starts at $30 per user per month. It offers tiered plans based on the number of users and features.
RingCentral: Plans begin at $19.99 per user per month, but costs can increase significantly with add-ons like video conferencing, team messaging, and advanced analytics.
Winner: Depends on your team’s size and requirements. Aircall is cost-effective for sales teams, while RingCentral offers more value for larger organizations.
Scalability and Business Size
If you want to scale up your business, you should first understand how these tools can help you achieve your goal.
Aircall: Best for Small to Medium Sales Teams
Aircall is designed for growing sales teams. Its scalable features ensure that as your team expands, the tool continues to meet your needs without unnecessary complexity.
RingCentral: Ideal for Enterprises
RingCentral shines when used by larger organizations with diverse communication needs. Its scalability and comprehensive tools make it a great choice for enterprise-level businesses.
Winner: Aircall for SMBs; RingCentral for large enterprises.
Security and Compliance
Both Aircall and RingCentral prioritize security and compliance. RingCentral takes the lead with its enterprise-grade security features, including end-to-end encryption and HIPAA compliance. Aircall offers reliable security measures but doesn’t cater as extensively to enterprise-grade requirements.
Winner: RingCentral for high-security needs; Aircall for standard compliance.
Customer Support and User Experience
Aircall provides excellent customer support for sales teams. With dedicated account managers and 24/7 assistance, teams can resolve issues promptly, even during high call volumes. Aircall users also benefit from personalized assistance to optimize their CRM integrations.
RingCentral also offers 24/7 support but focuses more on large-scale deployments and technical troubleshooting. RingCentral University, where users can access training materials and tutorials. Some RingCentral complaints mention delayed support response times during critical moments.
Winner: Aircall offers quick, personalized support with dedicated account managers, while RingCentral’s help can be slower at times.
Strengths and Limitations Table for Aircall vs RingCentral
To understand the strengths and limitations at a glance, this table might help you decide whether you need Aircall or RingCentral for your business.
Feature | Aircall | RingCentral |
Pros | Perfect for sales and customer support. | Unified communication across multiple channels. |
| Detailed call tracking and insightful analytics. | Affordable plans for entry-level users. | |
| Popular CRM-focused integrations (e.g., Salesforce, HubSpot). | Excellent video conferencing tools with advanced features. | |
Cons | Limited to voice communication, no video or messaging features. | Complexity in setup for smaller teams. |
| Higher starting cost compared to RingCentral. | Some users report occasional technical issues. |
Which Is Right for Your Sales Team?
If your sales team prioritizes call tracking, CRM integrations, and simplicity, Aircall is the clear winner. Its focus on sales-specific tools makes it ideal for teams looking to boost productivity and streamline their workflow.
For businesses seeking an all-in-one communication platform with video conferencing, messaging, and extensive scalability, RingCentral is the better choice.
Ultimately, the decision depends on your team’s specific needs. Evaluate your priorities, budget, and future goals to make an informed choice. Contact us to make a better decision.
FAQs
Can Aircall handle video conferencing?
No, Aircall is primarily focused on voice communication and does not offer video conferencing features.
Is RingCentral suitable for small businesses?
Yes, RingCentral offers plans for small businesses, but its extensive features may be more than what a small team requires.
Does Aircall offer a free trial?
Yes, Aircall provides a free trial so teams can test its features before committing.
Which platform integrates better with CRM tools?
Aircall integrates more seamlessly with sales-focused CRM tools like Salesforce and HubSpot.
Are there hidden costs with RingCentral?
RingCentral’s pricing can increase with additional features like advanced analytics and video conferencing, so review the plans carefully.
Which platform is better for remote teams?
RingCentral is ideal for remote teams with its all-in-one communication tools like video conferencing, messaging, and file sharing. Aircall suits remote sales teams but lacks multi-channel features.