Hi, I’m

Michelle

Senior Content Writer, CRM & Business Automation
Michelle is a Senior Content Writer specializing in CRM and business automation at Axis Consulting. With 7+ years of experience, she combines product research, industry insights, and deep knowledge of business technology to turn complex topics into clear, practical insights for businesses.
Member since 2026 | Total articles 211

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Recent Articles From Michelle

Here is the list of recent articles

Calendly vs Google Calendar Appointment Scheduling
18 min read

Calendly vs Google Calendar Appointment Scheduling in 2026: Which Is Better?

At first glance, Calendly vs Google Calendar looks like an easy comparison. Google Calendar is already on your phone, already connected to your

Michelle

Senior Content Writer, CRM & Business Automation

How to set up a Calendly account
25 min read

How to Set Up a Calendly Account: A Step-by-Step Guide

TL;DR Calendly makes scheduling fast to switch on, but a quick setup is not always a good setup. Double bookings, missed meetings, awkward

Michelle

Senior Content Writer, CRM & Business Automation

Calendly alternatives comparison
19 min read

11 Best Calendly Alternatives in 2026 for CRM & Sales

TL;DR Calendly is easy to recommend when all you need is a booking link and a calendar that stays out of the way.

Michelle

Senior Content Writer, CRM & Business Automation

Aircall and HubSpot integration
14 min read

Aircall and HubSpot Integration: Top 5 Workflow Examples

Aircall can do much more than place and receive calls. When you connect Aircall with HubSpot correctly, phone conversations can become structured inputs

Michelle

Senior Content Writer, CRM & Business Automation

Asana setup and beginner onboarding guide
30 min read

How to Get Started With Asana: Setup and Beginner Onboarding Guide

TL;DR If you are new to Asana, this guide works as a practical, step-by-step setup for beginners, and it also helps if you

Michelle

Senior Content Writer, CRM & Business Automation

Housecall Pro setup guide
25 min read

Housecall Pro Setup Guide for HVAC & Home Service Businesses (2026)

TL;DR You can fully configure a Housecall Pro account and still leave your office doing half the work manually. We see it when

Michelle

Senior Content Writer, CRM & Business Automation

Housecall Pro pricing guide
18 min read

Housecall Pro Pricing Guide for Home Service Businesses in 2026

TL;DR Many buyers first meet Housecall Pro through its $59 headline price, then find the number grows once they add a second login,

Michelle

Senior Content Writer, CRM & Business Automation

Housecall Pro for home service businesses
33 min read

Is Using Housecall Pro Worth It for Home Service Businesses in 2026?

TL;DR Picking field service software is one of the most expensive decisions a home service business makes in its first five years. The

Michelle

Senior Content Writer, CRM & Business Automation

20 min read

15 Zapier Automations for Small Businesses in 2026

TL;DR Zapier wins the moment a repeatable task happens more than twice a week. Manual processes feel free because the cost is hidden

Michelle

Senior Content Writer, CRM & Business Automation

Losing Revenue to Broken Processes

In one strategy session, we’ll pinpoint your biggest inefficiencies and show you how to eliminate them without adding headcount.

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